1. What is SEO?

SEO is the acronym for Search Engine Optimisation. It is the activity of getting your website to be listed by the search engines for relevant keywords or phrases.Generally the websites listed on top of organic search get more traffic and as a consequence more leads / business. Search Engine Optimization ensures that the website is easily accessible by search engines and helps to increase the rankings.

2. Why should I take SEO services for my business?

In this competitive world, it is not easy to get on to the first page on search engines. 75% of people searching for things in search engines will not scroll to 2nd page. If your website is not listed on top of search results, people simply cannot buy your products or services. Therefore, businesses need SEO services to

  • Achieve top 10 position to appear on # page 1
  • To make your business and brand visible
  • Increase visitors/traffic to your website
  • Increase sales
  • 3. How long should it take to show results?

    Result of SEO activities undertaken depends on a lot of factors.For example,the age of the website and its content, size and previous SEO efforts have a bearing on the progress to top of search results. A brand new website cannot be optimized easily on search engines. It may take up to2 to 4 months initially for the website to start appearing on top of search engine results.

    4.I am already on top of search engines organically, why should I take SEM services?

    You can see the PPC ads above SEO listing, PPC offers to display your website on the first page of search engine results which may not work sometimes, and it doesn’t due to high competition. In such case both are important. PPC is important not only for search marketing it also offers users to purchase a place for display and remarketing ads.

    5. How Social Media can influence optimization?

    Social Media “shares” are the new form of link building. In the recent months Social Medias are performing well to create brand awareness and links are mainly achieved through building creative content shares on them. Quality content shared on Social Media indicates the popularity and quality of relevant content on the website. As a consequence, search engines rank your website favourably.

    6. I already do PPC, do I need to do SEO?

    It has been observed that organic search (SEO) leads to many more sales than paid online advertising. A well configured PPC advertising campaign can become active instantly but has no effect on your page's ranking in search engines results. Also PPC's efforts disappear immediately once you stop paying. However, SEO is slower to start, may take several weeks to show up the good results in search result. TheSEO effort undertaken will stay on for a longer period.

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