search engine marketing

HourGlassIT provides professional PPC services in Chennai. We serve for the clients in Chennai, Mumbai, Delhi, Kolkata, Bangalore, Hyderabad and several other parts of India.

SEM stands for search engine marketing where you buy traffic through paid search listings or ads purchase on search engines. Consider the fact that approximately 67% of consumers use search engines in their product research, which leads to sales. The paid ads provide immediate results to the customer websites.

Paid adverts make you visible online in the form of text and image ads. SEM consists of many services such as Google AdWords, Bing Ads, PPC, CPC advertising and more specific factions of paid search advertising like retargeting, geotargeting and enhanced campaigns. HourglassIT provides complete support for SEM and make sure that your ads reach out to the right audience to get you more returns.

Benefits of our PPC services

search engine marketing
social media

Effectively targeted campaign

social media

Instant visibility

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Real time reports

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Pay only when people take action on your ad

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Brand awareness

Our process of SEM

social media Objective setup

We will have a detailed discussion with you to understand your goals. Based on your requirements, our team will set up adverts to meet your objectives.

social media Ad plan

We create attractive ad copies to make you stand out of the crowd. After a detailed research, we will find out exact keywords to display your ads to the right people.

social media Ad maintenance

With our close and constant monitoring process for your performance of each ads copies, we look for the possible ways to get more clicks.

social media Tracking results

We keep track of results to understand the customers who find your business online and update you by sending relevant reports once in a week.


What is PPC advertising?

PPC advertising or Pay Per Click advertising is a type of online paid advertising. Advertisers display their ads online and they have to pay every time someone clicks on their ad. This way the advertisers can attract their target customers in addition to organic traffic. Advertisers can select target keywords & create attractive ads with those keywords so that the ad can perform well in search engines.

Do people really click on online PPC ads?

Yes people click on the PPC Ads. PPC ads specifically target people who want to buy the particular product or service which makes a direct and positive impact on the sales numbers. If you are using Paid Advertisement Platform, it will easily increase your leads and brand awareness locally as well as globally.

What can businesses advertise online?

PPC ads can be used by all types of businesses. Should you decide to use PPC as a means of marketing online, you must make sure that PPC Agency you select have experience in this area. We at Hourglass IT Solutions, are the Best Digital Marketing Agency in Chennai & offer the best PPC Service in Chennai. We serve clients in Chennai, Mumbai, Delhi, Kolkata, Bangalore, Hyderabad and several other parts of India.

How does PPC advertising work?

Pay Per Click advertising enables your business to advertise the products and/or services through Google Search Engine & Search Partners. The most commonly used benchmark for PPC ads is the Google Ads. When a user makes a search on a search engine, an ad auction compiles all the relevant ads, each ad’s bid and their quality scores. The ads are then displayed from the highest ad rank to the lowest ad rank.

I see my competitor’s ads everywhere. How do we do that?

This is because of Remarketing. Remarketing ads are the best way to target the customers who have already visited your website. This can be done by setting a cookie for users who visit your website. We usually recommend our clients to do Remarketing Ads or Retargeting Ads.

Why do I see my competitor’s listing when I search for my business?

Your competitor knows about your business and knows that visitors to your website could be their potential customer as well. So your competitor tries to lure them away. There is no way to stop them from doing so but this is one way to reach out to prospective customers which you can explore as well.

How much do you charge for PPC services?

There is no standard price for PPC because each campaign has different goals and different requirements. Even two companies in the same kind of business will have different approaches to PPC campaign, different goals, etc,. We design each PPC campaign with this in mind and try and personalise each campaign to suit the companies needs. If you want a quotation for our PPC service, kindly contact us. At Hourglass IT Solutions, we provide professional PPC services in Chennai & Web Design Services in Chennai. We serve clients in Chennai, Mumbai, Delhi, Kolkata, Bangalore, Hyderabad and several other parts of India.

How is your PPC service unique to those offered by other agencies?

Our PPC Experts job does not end with setting up of the campaign. We constantly track and monitor the client campaign. Every campaign is thoroughly evaluated to make sure that we are using the right approach to reach the right audience.

Where do my PPC Ads appear?

Google allows to show your ads on the top and bottom of the page on Google Search Engine and Google Partner Sites. Kindly contact us for more Details.

Who will see my PPC Ads?

Many of our clients ask this question. They want to know as to who will see their ads and what type of audience will be able to view their PPC Ads. There are two ways to advertise your PPC Ads.

Search Ads

Display Ads

Search Ads

These PPC Ads are shown to users who are all searching your product or services in Search Engine

Display Ads

Display Adverts are shown on many websites, blogging websites and some websites who are part of Google AdSense.

What is Quality Score?

Google rates your Ads based on your Landing Page, Keywords & PPC Ads. Basically the Ad rank should be between 1 to 10. Quality score is the basis for determining your Cost Per Click. By increasing your quality score you can bring down your cost per click. For more details kindly contact us. Hourglass IT Solutions is one of the leading Digital Marketing Company in Chennai that helps businesses grow through the online/digital platform.

Why do people click on AdWords ads?

There are a number of reasons for users to click on your Ads

  • The user doesn't know it is an ad
  • The PPC Ads are most relevant match for their search query
  • Your PPC Ads are most catchy and attractive

Digital Marketers always try to make the Ads relevant and attractive to Search Query.

How much does Google AdWords cost?

There is no standard bidding strategy for PPC Ads. It is purely based on competitors bid for your keywords so the ads show in Search results in search engine when people search on terms related to those keywords.

How do I increase my Quality Score?

Tips to increase your Google PPC Ads Quality Score

  • Arrange your campaign with different targeted Ad group
  • Focus on and optimize your google Ads based on your keywords
  • Landing Page should be attractive, have enough keyword density and must be mobile responsive
  • Decrease the loading time for your landing page

Give us a call on +91 90031 59935 or request a call at any time that suits you.