Frequently Asked Questions - PPC

Yes people click on the PPC Ads. PPC ads specifically target people who want to buy the particular product or service which makes a direct and positive impact on the sales numbers. If you are using Paid Advertisement Platform, it will easily increase your leads and brand awareness locally as well as globally.

PPC ads can be used by all types of businesses. Should you decide to use PPC as a means of marketing online, you must make sure that PPC Agency you select have experience in this area. We at Hourglass IT Solutions, are the Best Digital Marketing Agency in Chennai & offer the best PPC Service in Chennai. We serve clients in Chennai, Mumbai, Delhi, Kolkata, Bangalore, Hyderabad and several other parts of India.

Pay Per Click advertising enables your business to advertise the products and/or services through Google Search Engine & Search Partners. The most commonly used benchmark for PPC ads is the Google Ads. When a user makes a search on a search engine, an ad auction compiles all the relevant ads, each ad’s bid and their quality scores. The ads are then displayed from the highest ad rank to the lowest ad rank.

This is because of Remarketing. Remarketing ads are the best way to target the customers who have already visited your website. This can be done by setting a cookie for users who visit your website. We usually recommend our clients to do Remarketing Ads or Retargeting Ads.

Your competitor knows about your business and knows that visitors to your website could be their potential customer as well. So your competitor tries to lure them away. There is no way to stop them from doing so but this is one way to reach out to prospective customers which you can explore as well.

There is no standard price for PPC because each campaign has different goals and different requirements. Even two companies in the same kind of business will have different approaches to PPC campaign, different goals, etc,. We design each PPC campaign with this in mind and try and personalise each campaign to suit the companies needs. If you want a quotation for our PPC service, kindly contact us. At Hourglass IT Solutions, we provide professional PPC services in Chennai & Web Design Services in Chennai. We serve clients in Chennai, Mumbai, Delhi, Kolkata, Bangalore, Hyderabad and several other parts of India.

Our PPC Experts job does not end with setting up of the campaign. We constantly track and monitor the client campaign. Every campaign is thoroughly evaluated to make sure that we are using the right approach to reach the right audience.

Google allows to show your ads on the top and bottom of the page on Google Search Engine and Google Partner Sites. Kindly contact us for more Details.

Many of our clients ask this question. They want to know as to who will see their ads and what type of audience will be able to view their PPC Ads. There are two ways to advertise your PPC Ads.

Search Ads

Display Ads

Search Ads

These PPC Ads are shown to users who are all searching your product or services in Search Engine

Display Ads

Display Adverts are shown on many websites, blogging websites and some websites who are part of Google AdSense.

Google rates your Ads based on your Landing Page, Keywords & PPC Ads. Basically the Ad rank should be between 1 to 10. Quality score is the basis for determining your Cost Per Click. By increasing your quality score you can bring down your cost per click. For more details kindly contact us. Hourglass IT Solutions is one of the leading Digital Marketing Company in Chennai that helps businesses grow through the online/digital platform.

There are a number of reasons for users to click on your Ads

• The user doesn't know it is an ad
• The PPC Ads are most relevant match for their search query
• Your PPC Ads are most catchy and attractive

Digital Marketers always try to make the Ads relevant and attractive to Search Query.

There is no standard bidding strategy for PPC Ads. It is purely based on competitors bid for your keywords so the ads show in Search results in search engine when people search on terms related to those keywords.

Tips to increase your Google PPC Ads Quality Score

• Arrange your campaign with different targeted Ad group
• Focus on and optimize your google Ads based on your keywords
• Landing Page should be attractive, have enough keyword density and must be mobile responsive
• Decrease the loading time for your landing page

There could be a number of factors for the PPC campaign not working. Maybe you did not choose the right audience or you chose keywords with less competition or your website is not attractive enough. You must ensure that you choose the right Digital Marketing Agency or PPC Agency. Hourglass IT Solutions is one of the leading Digital Marketing Agency in Chennai that helps businesses grow through the online/digital platform.