Pay Per Click are paid advertisements displayed on the top, right and bottom of a Search Engine Results Page.
The adverts are displayed based on the keyword is searched; whereas, Organic positions are non-paid results and appear
on the search engine result page once a keyword is typed. Organic results are normally displayed below the paid adverts.
Organic listings appear based onseveral criteria, amongst which the content and relevance of the webpage / website,
against the search criteria, is an important parameter.