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  • Position-Digital Marketing Executive
    Location-Chennai
    Qualification-Any Graduate
    Experience-2-5 years
    Job Description :

    The candidates should be well versed with Google AdWords, Facebook, Linked-In, Instagram, and Twitter organic as well as paid social media engagement techniques.


    Roles and Responsibilities

    • Analyze existing social media handles of organization, their competitors and based on that build a digital content bucket for regular posts.
    • Building and maintaining a social media calendar in alignment with upcoming events and occasions.
    • Conduct social media audits to ensure best practices are being used.
    • Coordinate with the sales team to create marketing campaigns and offers targeted to lead generation.
    • Prepare content for an email newsletter to be sent out to existing customers.
    • Prepare content for email newsletter to be sent out to leads and inquiries to build the sales lead funnel.
    • Monitor key online marketing metrics to track success and do optimization.
    • Ensure that the brand message is consistent and visible.
    • Knowledge of content marketing for optimizing the content for websites, blogs, and linked-In articles.
    • Working on content ideas based on market research that could be apt for the business.


    Desired Candidate Profile

    • 2+ Years of Experience in Digital Marketing.
    • Experience executing paid social media campaigns (Google AdWords, Facebook, Instagram, Linked-In).
    • Bachelor's degree in marketing or business.
    • Must be able to work on multiple projects at the same time.
    • Incredible attention to detail and perfection.
    • Full understanding of all social media platforms and their technical jargon.
    • Problem-solving skills.
    • Knowledge of content management systems.
    Apply Now

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