Social Media are the websites that allow internet users to connect, share and publish their own thoughts online. It allows news, videos or any important information to propagate to the wider audiences in just a few seconds or sometimes fraction of a second. Some Social Media Websites are dedicated to large audiences whereas some are tailored to niche audiences. Most common Social Media sites are Facebook, Twitter, Linkedin, Youtube, blogs, forums and the list is endless.

Social Media marketing is a practice of utilizing Social Media for branding, resolving customer queries. It is the content strategy published via facebook, twitter. It is unlike traditional marketing where you need resources to publish the content. These days Social Media marketing is an important step to succeed online.

Social Media has two main functions; one is generating back links and engaging with your customers. According to some business Social Media study, 93% of the companies appear on Social Media and 85% of the users believe that these companies are actively interacting on Social Media. When Social Media is used correctly, it provides an excellent platform to connect potential customers with the existing customers.

Social Media can create awareness about your product; it connects the companies with their potential customers.

Normally Social Media users expect information and it is not a sales platform but it creates ways for the sales to come in. If you set it right, your websites will get more traffic from you Social Media.

You can consider Social Media as your highly important channel although you need traditional marketing. Social Media can improve your search engine rankings, increase back links and enhance marketing efforts done through traditional approach.

Social Media Marketing is a broader term that includes Search Engine Optimization, PPC advertising, Blog marketing, Social Media marketing and many more. Therefore, Social Media marketing is one facet of Search Engine marketing that allows you interact with your customers by sharing information about your products and services.

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