PPC Campaign stands for Pay-per-click campaign; PPC is a primary way of advertising on the internet to drive more traffic to your website.Advertisers purchase a place for placing the adverts on search engines and display networks. The advertiser pays only when a visitor clicks on adverts.

PPC marketing is a revolutionary way to market products and services; you can display your ads only to the people who express interest in your products or services. It is highly measurable, scalable, displays in search results much quicker as compared to SEO. PPC is comparatively easier than getting your website in search result as compared to organic search (SEO).

Your ads will start showing up as soon as you start your campaign on the search engines, based on the keywords entered by your website visitors

It is very cost effective when you compare with other traditional advertising, the minimum bid on Google is $0.01 and in Microsoft $0.05, but you will pay only when the people click on your advert

Display networks show adverts on websites which are related to your ads and can be matched automatically to websites and other placements like mobile phone apps, when your keywords relate to the websites' content. You can also choose to target specific sites, pages about specific topics, demographic groups, and more.

Remarketing offers you to target past visitors to your website.It looks to keep focus on specific brands. The advertisements will be shown to the people who ever visited your specific webpage or website before. The re-marketing adverts can be in both text and image formats.

Pay Per Click are paid advertisements displayed on the top, right and bottom of a Search Engine Results Page. The adverts are displayed based on the keyword is searched; whereas, Organic positions are non-paid results and appear on the search engine result page once a keyword is typed. Organic results are normally displayed below the paid adverts. Organic listings appear based onseveral criteria, amongst which the content and relevance of the webpage / website, against the search criteria, is an important parameter.

Landing page is the place where you explain your product or service.When people click through your adverts the landing webpage is displayed to the visitors. If the landing page and its contents are developed correctly, this can turn your visitors into real customers.

PPC is a technique to showpaid adverts on search engines like Google, Yahoo and Bing. These are the ads you see at the top and right-hand side of the search result pages or even on Facebook pages. It charges the advertiser for every click on the adverts get on the respective search result pages. Adwords is one of the services being offered by Google that offers PPC advertising.

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