What is social media -- Social media are websites and applications that allow people
to create content and share them with their friends and participants in the
specific media resulting in online networking. Some prominent social media
platforms are Google, Facebook,
Instagram, Youtube, Twitter, LinkedIn.
Over the last 10-15 years the relevance and importance of Social media
has grown tremendously. The number of estimated users in India of Facebook
platform is between 35-40 Cores. This is expected to grow with the growth of
mobile phone ownership. Instagram has also seen a significant uptake in India
over the last few years.
Google's share of
search in India is around 95% - complete dominance on the search
market. Hence Pay-per-click (PPC) marketing and Search Engine Optimisation (SEO) is critical for businesses to survive and grow in today's world.
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