Why is social media marketing important today?

What is social media -- Social media are websites and applications that allow people to create content and share them with their friends and participants in the specific media resulting in online networking. Some prominent social media platforms are Google, Facebook, Instagram, Youtube, Twitter, LinkedIn.


Over the last 10-15 years the relevance and importance of Social media has grown tremendously. The number of estimated users in India of Facebook platform is between 35-40 Cores. This is expected to grow with the growth of mobile phone ownership. Instagram has also seen a significant uptake in India over the last few years.


Google's share of search in India is around 95% - complete dominance on the search market. Hence Pay-per-click (PPC) marketing and Search Engine Optimisation (SEO) is critical for businesses to survive and grow in today's world.

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